Advertising in the UK - Navigating the New Rules for Gambling Services  |  Part of Casino City's iGaming Publication Package

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Takes a close look at how the UK's new Gambling Act addresses the technological changes of the last 40 years

This timely report summarizes the UK's new gambling policy and delineates the criteria - actually fairly permissive - that gambling-service advertisers must now follow. Special attention is paid to remote gambling, which is greatly affected by the new rules for foreign operators. Thumbnail portraits of individual media channels and the marketing opportunities within each medium are also provided.

ABOUT THE AUTHOR

Bradley Vallerius
Bradley Vallerius is a freelance researcher and consultant specializing in the global online gambling industry. Bradley has more than four years experience monitoring and reporting on legal, business and technological developments in North America, Europe, Australia, and Asia, and he has presented at varius international conference events. Titles he has worked on for Clarion Gaming include "US I-Gaming Policy Report: What's at Stake", the "I-Gaming Public Offerings Report" and the "US I-Gaming Policy Report: UIGEA and Beyond".